August 19, 2024  |  Lynn Schear

Teacher Turnover Trends: Impact on Educational Marketing

Within the next month, schools across the United States will be in session. Years ago, teacher rosters looked similar year after year. More recently, teachers are leaving the profession or changing schools at a faster rate than ever before. Many factors contribute, such as low compensation with more responsibility, lack of support, and an overall change in the school environment. As a marketer, it can be difficult to stay on top of all these personnel changes. According to ERS, 23% of teachers left their school during the 2022-2023 school year. This is a decrease from 26.2% from the 2021-2022 school year, but still higher than pre-pandemic numbers.

ERS also found turnover is highest in districts where there are more economically disadvantaged students (see Quartile 4 below).

Staying on top of these changes can be daunting for most marketers. In 2012, MCH completely revamped the way we capture names and job titles. When we implemented this technology, we learned that personnel changes happen throughout the school year due to retirements, new job opportunities, and leaves of absence. This was a game-changer for many of our customers trying to be the first in the door to promote their products. Throughout the years, we have improved our technology and what was fast before, is faster now.

Since the beginning of July, MCH has added more than 270,000 new names to the database and that number will continue to grow as the school year gets underway. Additionally, school district compilation has begun. Districts are compiled differently due to the multiple roles many educators perform within the school district. As districts are updated, changes are reflected in our database weekly.

About ERS

ERS is a non-profit organization who works with district teams to help students, especially those with the greatest learning needs and least opportunity, be able to learn and thrive in their environment.

https://www.erstrategies.org/who-we-are/

See the full report: Examining School-Level Teacher Turnover Trends from 2021 to 2023: A New Angle on a Pervasive Issue - Education Resource Strategies

About MCH

For nearly a century, MCH has empowered educational marketers with the data, tools, and solutions needed to thrive. Our cutting-edge technology continuously updates and verifies millions of educator records, ensuring you have the most accurate information for your campaigns.

Ready to elevate your marketing? Contact MCH today at 800 776-6373.